Movado
With B-Reel we created a collection that marries Movado’s legendary watchmaking heritage with cutting-edge wearable technology.
The Challenge
How do you push the boundaries of what's possible with today's smartwatch technology while staying true to Movado's reputation for sophisticated simplicity?
The Idea
Embrace the chameleon-like nature of smartwatches, creating a collection that adapts to its wearer's world. Our team designed five distinct watch faces, each offering multiple variations in style, background and color palette.
The Solution
Working with surgical precision, our team turned Movado's artistic vision into digital reality.
Thoroughly premium
Modern elegance while maintaining the seamless, premium experience that Movado customers expect.
Customization
Hundreds of possible combinations delivering smooth animations and eye-catching effects that bring each design to life.
Digital excellence
We pushed the new chipset and software platform to their limits, crafting watch faces that perform as beautifully as they look.
The Challenge
Live DJ sets lack transparency and interaction between the artist’s performance and the audience’s experience. What the artist actually does on stage is covered in mystery.
The Idea
Allow fans to experience a live set up close and interactive. Let them study Hawtin’s creative process while the magic is happening.
The Results
The launch reinforced Movado’s reputation as a leader in innovation, offering users a smartwatch that adapts to their lifestyle and reflects their personal style, delivering a truly premium experience.
